I believe in marketing that's both strategic and deliciously memorable. After years of watching organizations crank out content designed for search engines not readers, I'm dedicated to helping companies create marketing that actually sticks.

I’m a Partner and Chief Content Officer at Digital Sisco, where we work with clients seeking AI/SEO and content support. [Check out Digital Sisco here →]

I continue to work with a few select clients independently.

My Content Philosophy

• Content is a bridge, not a bullhorn. No matter what the technology, content's purpose remains connecting your brand meaningfully with your audience.

• Information is everywhere, perspective is rare. AI overviews and LLMs have information covered; your brand needs a distinct point of view to cut through the noise.

• Blogs aren't dead, they just need to do better. The format isn't the problem—it's the grey goo content that populates most company blogs that needs to change.

• AI is the content marketer's collaborator. I embrace AI as a powerful partner, but neither a replacement or a producivity hack.

• The future of content lives in the collaborative space. Tomorrow's most effective content won't come solely from humans or AI, but from the space between us.

• Marketing should feel like your favorite jam. Sweet, distinctive, and something you keep going back for more of.

When I'm not helping brands find their content rhythm, you can find me hiking with my dog Beau, reading fiction, or learning anything new (you name it—vibe coding, flower arranging, interior design, cooking…)

Wanna know more about my professional background? [Check out my LinkedIn →]